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New Dietary Supplement Auction Site Launched

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By: Sean Moloughney

Editor, Nutraceuticals World

NutraNutra, Westwood, NJ, has launched www.NutraNutra.com—the supplements industry’s own dedicated auction website. The site lists for sale everything supplement specific, from equipment to bottles to ingredients. While the industry has long used existing auction websites, this site is exclusive to the nutritional industry, and as such allows for more attention to industry issues. The ingredients section features in-depth information on the offerings, such as country of origin, what kind of testing has been done, and the opportunity to upload a C of A. Industry experts were consulted in the development of this section, which is modeled after SIDI project forms developed by industry to facilitate disclosure of ingredient quality.

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